Campaign Overview

P&O Ferries ships hundreds of thousands of passengers between the UK and Europe every year. But the ferry category has been shrinking for decades, with travellers opting for faster, more convenient and often cheaper alternatives. We needed a campaign that changed the positioning of the business, from leaders in the category to challengers in the broader travel market.

Our campaign reminded people that getting away didn’t need to be so painful. ‘There is Another Way’ used the observational humour of micro insights about travel to directly attack our competitors, showing that there was a more enjoyable alternative with P&O Ferries.

Results

We moved the world to:

Think > An 18% uplift in consideration
and a 92% uplift in purchase intent

Feel > The campaign saw a 156%
brand uplift on YouGov in the first month of the campaign

Act > Bookings increased 120% in the campaign period vs. the same period last year

LOCATION

Local

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