Campaign Overview
To launch the Renault 4 E-Tech electric ahead of its UK debut, we turned one of its standout features into a playful cultural moment.
The Sunroof Open is a trio of handcrafted claymation films inspired by tennis season, drawing parallels between the retractable roofs of the sport’s biggest stadiums and the Renault 4’s retractable canvas roof. From rain stopping play to seagulls stealing snacks and tennis balls flying out of court, each film celebrates the joy of open-air driving through familiar moments of the game.
Created with animator Alistair Nicholls, the stop-motion series brings warmth, humour and craftsmanship to a simple product feature, proving that even functional innovation can become entertaining storytelling.
LOCATION
UK
