World Class

What the best global brands know that the rest don’t.

A breakfast briefing from Publicis London, in partnership with Effie Worldwide and System1, led by Andrew Tindall.

The best ideas have always moved the world, whether that’s Shakespeare or Squid Games. But too often global brand advertising is dismissed as dull, generic or watered down.

At Publicis London, we believe the best global brands don’t win by saying the same thing everywhere. They win by having something worth saying anywhere. And in an AI-shaped world, where consistency and creativity have never mattered more, that gap is about to get expensive.

But marketing science has never codified what makes world-class global work. So we’re fixing it:

On Wednesday 16 September, alongside Andrew Tindall, Chief Growth Officer at System1, we’re unveiling new proprietary research built with Effie Worldwide’s global effectiveness data and System1’s creative measurement platform. You’ll be among the first to see what the evidence says about creating work that resonates locally, scales internationally and delivers results.

You’ll leave with:

• First access to the findings, ahead of public release.
• The World Class white paper, the research, the evidence, and practical frameworks you can put to work.

The details

📅 Wednesday 16 September
☕ Arrival & breakfast: 8:30am
🎤 Briefing: 9:00 – 10:30am
🤝 Networking: until 11:00am
📍 The London EDITION, 10 Berners Street, W1T 3NP

If you’re responsible for building international brands in the UK or across multiple markets, this is an opportunity to gain fresh evidence, practical guidance and a new perspective on creating internationally effective work.