Campaign Overview
In a category dominated by mountains, nature and springs, Buxton needed a new brand platform to stand out and recover its position in the market.
‘Buxton, proud sponsor of Sweat and Tears’ was born. A partnership with Mind launched ahead of the London Marathon to inspire the nation to prioritise mental and physical wellbeing through hydration. By showing that water doesn’t just hydrate your body, it hydrates your mind, we helped Buxton get back to number 1 British Mineral water.
Results
We moved the world to:
Think > 47% increase in consideration and +53% association with physical and mental wellbeing
Feel > 9 in 10 claimed the campaign inspired them to hydrate and take care of their mental health
Act > For the first time since 2018, Buxton surpassed Highland Spring in sales and got back to its position of no. 1 British water
